FREE TOOLS AND GUIDES

Free tools and
resources.

21 free calculators, audits, builders, and guides for marketers and small business owners. Every tool runs in your browser, nothing you type is sent to us, and each page starts with how to use it.

4 resources

Plan and budget

Work out the numbers behind your marketing: targets, budgets, and whether growth pays for itself.

Calculator New Revenue to leads calculator Work back from a revenue target to the customers, leads, and website visitors you need each month. Calculator New Marketing budget planner Set a yearly and monthly budget from your revenue and growth goal, and split it across channels. Calculator New CAC and LTV calculator What it costs to win a customer, what they are worth, and how long it takes to earn the cost back. Calculator New Automation savings calculator How many hours and how much money automating routine tasks would save, and the payback time.
2 resources

Free audits

Answer plain questions, get a score and a list of what to fix first.

Audit Visibility audit for Google and AI How easily Google, AI assistants like ChatGPT, and marketplaces can find and recommend your business. Audit AI readiness audit Whether your data, tools, team, and measurement are ready to get real value from AI.
4 resources

Strategy and storytelling

Get clear on what you stand for, and tell it in a way people remember.

Builder New Positioning statement builder Who you serve, what you solve, and why you are different, in one statement your team can repeat. Builder Single-minded proposition A questionnaire to find the one message your campaign or brand should communicate. Builder Storytelling architect 12 storytelling frameworks. Fill one in and copy an AI prompt to turn it into a polished story. Builder New Case study builder Turn a client project into a clear case study, with an anonymous mode for clients under NDA.
4 resources

Content and social

Plan, write, and format content faster.

Planner Magic content calendar Build a dated content calendar from audience pillars and monthly themes, with a prompt for each post. Tool New LinkedIn post formatter Add bold and italic text, check your hook, and see where LinkedIn cuts the post off. Tool AI text cleaner Strip em dashes, curly quotes, hidden characters, and Markdown from AI drafts. Tool Text case converter Convert copy to title case, sentence case, and more for headlines, code names, and URLs.
3 resources

SEO and tracking

Help search engines understand your pages, and know which link brought each visitor.

Tool New Google result preview See how your title and description look in Google on desktop and mobile before you publish. Generator New Schema markup generator Create structured data for your business and FAQs so Google and AI assistants understand your site. Tool New UTM link builder Build tracked campaign links with consistent names, and download them as a CSV.
2 resources

AI and productivity

Work better with AI and keep your day organised.

Builder RTCOE prompt architect Write clearer AI prompts with Role, Task, Context, Output, and Example. Tool Local task manager A task list that stays in your browser. No account, no server, CSV backup.
2 resources

Learning

Guides for students and anyone building their skills.

Guide PechaKucha for MBA students The 10-slide, 15-second format, with a bank of over 200 business presentation topics. Articles The 1point01 journal Articles on B2B marketing, CRM, AI search, storytelling, and growth.

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