Revenue to leads
calculator.
Start from the revenue you want and work backwards. See how many customers, qualified leads, enquiries, and website visitors that target really needs, and which number is easiest to improve.
How to use this
- Enter your revenue target and your average deal size.
- Enter your conversion rates. If you do not know them, keep the starting values; they are typical for B2B services.
- Read the monthly numbers. Then change one rate at a time to see which improvement helps most.
Your target
Revenue from new customers only, not renewals.
What a typical new customer pays in the period.
Your conversion rates
Website visitors who fill a form, book a call, or email you. 1 to 3% is common.
Enquiries worth a proper sales conversation.
Your win rate once a real sales conversation starts.
0New customers
0Good-fit leads
0Enquiries
0Website visitors
The calculation divides your target by deal size to get customers, then works back through each conversion rate. It assumes every customer comes through your website. Referrals and outbound will lower the visitors you need.
Need a plan to hit the number?
A fractional CMO turns this target into a monthly plan: which channels, what the team ships, and the numbers to review.