FREE VISIBILITY AUDIT

Algorithmic
attention audit.

Before a buyer sees your business, a machine usually decides whether to show it: Google, an AI assistant like ChatGPT, or a marketplace. This audit checks how visible you are to each of them, in plain questions, with a tip on how to check every answer.

How to use this

  1. Tell us what kind of business you run. Sections that do not apply to you are hidden and left out of the score.
  2. Pick one answer per question. The grey "How to check" line tells you where to look.
  3. Choose "Don't know" when you are unsure. It counts as zero, which is honest and useful.
  4. Get your score, a breakdown by section, and your top fixes. Everything stays in your browser. Nothing is sent.

What kind of business do you run?

Online sellers get two extra sections about marketplaces and Google Shopping.

01 Search engines

Google and Bing. Applies to every business.

1.1 Do your important pages show up on Google?

How to check: Search Google for site:yourdomain.com (use your own domain). If key service or product pages are missing from the results, answer No. Google Search Console's Pages report shows exactly which pages are included.

1.2 Do your pages carry structured data: hidden labels that tell Google what a page is, such as a service, product, FAQ, or review?

How to check: Paste a page address into Google's free Rich Results Test. It lists the labels it finds.

1.3 Have you checked for pages that rank on Google's first page but are almost never seen, and fixed them?

How to check: In Google Search Console, open Performance, show Average position, and look for pages in the top 10 that get fewer than 100 impressions a month. They rank for searches almost nobody makes.

1.4 Does Google visit your most important pages often, and pick up changes within a few days?

How to check: Search Console, Settings, then Crawl stats shows how often Google visits. Or update a page and see how long the change takes to appear in Google.

02 Marketplace recommendations

"Frequently bought together" and "Customers also viewed" on Amazon, Flipkart, and your own store. Only for businesses that sell products online.

2.1 Do your products show up in "Frequently bought together" or "Customers also viewed" on your top competitors' product pages?

How to check: Open the product pages of your three biggest competitors on the marketplace you sell on and look at those sections.

2.2 When you launch a new product, does it start appearing in recommendation sections within two weeks?

How to check: Check where your last three launches appeared in their first month.

2.3 In the first days after a launch, do you watch how people respond (views, add-to-cart, reviews) and improve the listing?

How to check: Ask whoever manages your listings what they check in launch week.

2.4 Do you know what share of your sales comes from recommendation sections, and do you have a target for it?

How to check: Most marketplace seller dashboards report traffic by source.

03 AI assistants

ChatGPT, Gemini, Perplexity, and Google's AI answers. Applies to every business.

3.1 When you ask ChatGPT, Gemini, or Perplexity to recommend companies like yours, does your company come up?

How to check: Ask five questions a buyer would ask, such as "best HubSpot partners for small businesses in India". Count the answers that name you among the first three.

3.2 Does the structured data on your key pages pass Google's Rich Results Test with no errors?

How to check: Paste each key page into the Rich Results Test. Errors show in red.

3.3 Do respected websites mention or link to you, such as industry publications, associations, partner directories, or universities?

How to check: Search Google for your company name in quotes and note which other websites mention you.

3.4 Do you publish direct questions and answers, like an FAQ, that an AI assistant could quote?

How to check: Look at your service or product pages. Is there a section that asks and answers buyer questions?

3.5 How quickly do new pages appear in Google and Bing?

How to check: Publish a page, then search for its exact title after a few hours and again the next day.

04 Shopping search

Google Shopping and price comparison sites. Only for businesses that sell products online.

4.1 Are almost all your products accepted in Google Merchant Center, the tool that lists products on Google Shopping?

How to check: In Merchant Center, open Products, then Diagnostics. It shows how many products are approved.

4.2 Do your 20 best-selling products appear in the top 3 when shoppers compare prices on Google Shopping?

How to check: Search each product name on Google Shopping and note where you appear.

4.3 When a product goes out of stock, does Google Shopping show it within an hour?

How to check: Mark a product out of stock and check how long Google takes to reflect it.

4.4 Are fewer than 5% of your products rejected because of problems with images, product codes (barcodes), or descriptions?

How to check: Merchant Center Diagnostics groups rejections by reason.

4.5 Do you tag products in your feed as bestseller, clearance, or seasonal, so you can advertise them separately?

How to check: In Merchant Center these are called custom labels.

05 Team and measurement

Who watches visibility, and how you decide what to fix. Applies to every business.

5.1 Do you have a monthly report showing how visible you are: pages on Google, mentions in AI answers, and, if you sell online, product feed health?

How to check: Ask to see last month's report. If it does not exist, the answer is No.

5.2 In the last six months, have you found and fixed a case where your pages or products stopped showing up?

How to check: Think of any time traffic or sales dropped suddenly and someone traced the cause.

5.3 When you find visibility problems, do you have a clear way to decide what to fix first?

How to check: For example: fix whatever affects the pages that bring the most enquiries or sales first.

5.4 Have you worked out which channel (Google, AI assistants, marketplaces, or shopping) your business depends on most, with a plan if it drops?

How to check: A simple list of channels, their share of enquiries or sales, and a backup plan for each counts.

5.5 Could your CEO or head of marketing explain, in two minutes, why visibility to Google and AI assistants matters for your business?

How to check: Ask them.

5.6 Is one person responsible for checking Search Console, AI answers, and (if you sell online) Merchant Center?

How to check: Name the person and how often they check.