STRATEGIC COMMUNICATION

STORYTELLING
ARCHITECT.

Framing is the foundation of resonance. Stories are how humans naturally understand information—using a structured framework helps you organize thoughts and make your message stick.

How to Use These Frameworks

STEP 01

Identify Your Goal: Select the framework that fits your objective—like ABT for speed or the Golden Circle for vision.

STEP 02

Draft Your "Seed Story": Write down your raw ideas in simple bullets. This is your foundation.

STEP 03

Populate & Polish: Fill in the fields. Use the compiled output as a prompt for AI to refine the tone and flow.

From Seed Story to Finished Narrative with AI

Once you have structured your story, copy the Compiled Narrative and ask an AI assistant: "Rewrite this for professional impact while strictly maintaining this structural flow."

01 — BEST FOR QUICK PITCHES

The ABT Method

The "DNA" of storytelling. It creates tension by moving from a shared truth to a conflict, then a resolution.

And
But
Therefore
COMPILED ABT STORY
...
02 — BEST FOR REVIEWS & CASES

The STARR Method

Grounds every claim in objective context and measurable outcomes.

Situation
Task
Action
Result
Reflection
COMPILED STARR NARRATIVE
...
03 — BEST FOR VISION & POSITIONING

The Golden Circle

Speaks directly to the part of the brain that feels emotions and makes decisions.

Why
How
What
COMPILED GOLDEN CIRCLE
...
04 — BEST FOR DRIVING COMMITMENT

Monroe’s Motivated Sequence

A psychological roadmap moving the listener from interest to firm action.

Attention
Need
Solution
Visualization
Action
COMPILED SEQUENCE
...
05 — BEST FOR TOUGH CONVERSATIONS

The SCQA Method

Simplifies complex ideas into a logical pyramid of situation and recommendation.

Situation
Complication
Question
Answer
COMPILED SCQA
...
06 — BEST FOR CASE STUDIES

Pixar Story Framework

A simple chronological arc to show transformation over time.

Original State
The Change
New Reality
COMPILED PIXAR STORY
...
07 — BEST FOR EXECUTIVE SUMMARIES

Minto Pyramid Principle

Start with the conclusion to respect the audience's time, then support it.

Conclusion
Relevance
Supporting
COMPILED MINTO SUMMARY
...
08 — BEST FOR GROWTH NARRATIVES

Freytag’s Pyramid

Structure for tension and resolution, ideal for stories about failure and pivots.

Setup
Tension
Climax
Resolution
COMPILED DRAMATIC ARC
...
09 — BEST FOR EMAIL & SOCIAL

Hook, Story, Offer

A conversion-centric model designed to grab attention and drive action.

Hook
Story
Offer
COMPILED OFFER
...
10 — BEST FOR AUDITING CONTENT

The 5 C’s Model

A checklist to ensure your narrative is easy to follow and engaging.

Clarity & Connection
Character & Conflict
Closure
COMPILED 5 C'S NARRATIVE
...
11 — BEST FOR ORIGIN STORIES

The Hero’s Journey

Best for founder stories and personal transformation.

Start
Challenge
Transformation
Outcome
COMPILED JOURNEY
...
12 — BEST FOR BRAND AUTHORITY

Pillar Story Structure

Anchor your brand in core values and long-term impact.

Core Belief
The Impact
The Future
COMPILED PILLAR STORY
...

MASTER YOUR NARRATIVE.

We help global brands transform technical data into influential stories.

SCHEDULE A STRATEGY CALL —