The ABT Method
Four clauses. A shared truth, and a second agreement, but the turn, therefore the consequence.
Framing is the foundation of resonance. Stories are how humans naturally understand information—using a structured framework helps you organize thoughts and make your message stick.
Identify Your Goal: Select the framework that fits your objective—like ABT for speed or the Golden Circle for vision.
Draft Your "Seed Story": Write down your raw ideas in simple bullets. This is your foundation.
Populate the framework: Fill the fields. The compiled story below them updates as you type. Nothing is saved or sent.
Polish it with AI: Click Copy AI prompt under the compiled story, paste it into ChatGPT, Gemini, or Claude, and get a finished story in your chosen tone.
The frameworks give your idea a structure. An AI assistant such as ChatGPT, Gemini, or Claude can then turn that structure into polished, ready-to-use writing.
The prompt tells the AI to keep your structure and your facts, and not to invent numbers or names. Always check the result before you use it. Prefer to write your own instruction? Use Copy story to copy only the compiled text.
Four clauses. A shared truth, and a second agreement, but the turn, therefore the consequence.
Grounds every claim in objective context and measurable outcomes.
Speaks directly to the part of the brain that feels emotions and makes decisions.
A psychological roadmap moving the listener from interest to firm action.
Simplifies complex ideas into a logical pyramid of situation and recommendation.
Five beats, in order: once upon a time, every day, until one day, because of that, until finally.
Start with the conclusion to respect the audience's time, then support it.
Five stages: exposition, rising action, climax, falling action, and resolution.
A conversion-centric model designed to grab attention and drive action.
Five checks: clarity, connection, character, conflict, and closure.
Best for founder stories and personal transformation.
Anchor your brand in core values and long-term impact.
We help global brands transform technical data into influential stories.
SCHEDULE A STRATEGY CALL —