STRATEGIC COMMUNICATION

Storytelling
architect.

Framing is the foundation of resonance. Stories are how humans naturally understand information—using a structured framework helps you organize thoughts and make your message stick.

How to Use These Frameworks

STEP 01

Identify Your Goal: Select the framework that fits your objective—like ABT for speed or the Golden Circle for vision.

STEP 02

Draft Your "Seed Story": Write down your raw ideas in simple bullets. This is your foundation.

STEP 03

Populate the framework: Fill the fields. The compiled story below them updates as you type. Nothing is saved or sent.

STEP 04

Polish it with AI: Click Copy AI prompt under the compiled story, paste it into ChatGPT, Gemini, or Claude, and get a finished story in your chosen tone.

From seed story to finished story with AI

The frameworks give your idea a structure. An AI assistant such as ChatGPT, Gemini, or Claude can then turn that structure into polished, ready-to-use writing.

  1. Fill in any framework below with your rough ideas. Short bullets are enough.
  2. Click Copy AI prompt under the compiled story. It copies your story together with instructions for the AI.
  3. Open ChatGPT, Gemini, or Claude and paste it.
  4. Before you send it, replace the words in [square brackets] with your audience, tone, and where the story will be used.
  5. Ask for changes in plain words: "shorter", "more emotional", "make it a LinkedIn post", "turn it into a 2-minute talk".

The prompt tells the AI to keep your structure and your facts, and not to invent numbers or names. Always check the result before you use it. Prefer to write your own instruction? Use Copy story to copy only the compiled text.

01 — BEST FOR QUICK PITCHES

The ABT Method

Four clauses. A shared truth, and a second agreement, but the turn, therefore the consequence.

Setup
And
But
Therefore
COMPILED ABT STORY
...
02 — BEST FOR REVIEWS & CASES

The STARR Method

Grounds every claim in objective context and measurable outcomes.

Situation
Task
Action
Result
Reflection
COMPILED STARR NARRATIVE
...
03 — BEST FOR VISION & POSITIONING

The Golden Circle

Speaks directly to the part of the brain that feels emotions and makes decisions.

Why
How
What
COMPILED GOLDEN CIRCLE
...
04 — BEST FOR DRIVING COMMITMENT

Monroe’s Motivated Sequence

A psychological roadmap moving the listener from interest to firm action.

Attention
Need
Satisfaction
Visualization
Action
COMPILED SEQUENCE
...
05 — BEST FOR TOUGH CONVERSATIONS

The SCQA Method

Simplifies complex ideas into a logical pyramid of situation and recommendation.

Situation
Complication
Question
Answer
COMPILED SCQA
...
06 — BEST FOR CASE STUDIES

Pixar Story Framework

Five beats, in order: once upon a time, every day, until one day, because of that, until finally.

Once upon a time
Every day
Until one day
Because of that
Until finally
COMPILED PIXAR STORY
...
07 — BEST FOR EXECUTIVE SUMMARIES

Minto Pyramid Principle

Start with the conclusion to respect the audience's time, then support it.

Conclusion
Relevance
Supporting
COMPILED MINTO SUMMARY
...
08 — BEST FOR GROWTH NARRATIVES

Freytag’s Pyramid

Five stages: exposition, rising action, climax, falling action, and resolution.

Exposition
Rising action
Climax
Falling action
Resolution
COMPILED DRAMATIC ARC
...
09 — BEST FOR EMAIL & SOCIAL

Hook, Story, Offer

A conversion-centric model designed to grab attention and drive action.

Hook
Story
Offer
COMPILED OFFER
...
10 — BEST FOR AUDITING CONTENT

The 5 C’s Model

Five checks: clarity, connection, character, conflict, and closure.

Clarity
Connection
Character
Conflict
Closure
COMPILED 5 C'S NARRATIVE
...
11 — BEST FOR ORIGIN STORIES

The Hero’s Journey

Best for founder stories and personal transformation.

Start
Challenge
Transformation
Outcome
COMPILED JOURNEY
...
12 — BEST FOR BRAND AUTHORITY

Pillar Story Structure

Anchor your brand in core values and long-term impact.

Core Belief
The Impact
The Future
COMPILED PILLAR STORY
...

Master your narrative.

We help global brands transform technical data into influential stories.

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