UTM link
builder.
Add tracking tags to the links you share in emails, ads, and posts, so your analytics can tell you which one brought each visitor. The builder keeps names consistent, which is what makes the reports usable.
How to use this
- Paste the page address you want to send people to.
- Choose where the link will be shared (source) and what kind of link it is (medium), then name the campaign.
- Copy the link, or add it to your list and download all your links as a CSV for the team.
Your link
Use it to tell two links in the same campaign apart.
"LinkedIn" and "linkedin" show up as two different sources in analytics.
Your tracked link
Enter a page address above...
My links
| Campaign | Source / medium | Link |
|---|---|---|
| No links yet. | ||
The list lives only in this browser tab. Download it before you close the page.
UTM parameters are standard tags that Google Analytics and most analytics tools read automatically. Never add them to links within your own website; that resets the original source of the visit.
Tracking you can actually trust
Our marketing operations work sets up naming rules, tracking, and CRM handoff so every lead has a known source.