Positioning statement
builder.
Answer eight short questions and get a positioning statement your whole team can repeat: who you serve, what you solve, and why you are the better choice. Then copy an AI prompt to turn it into website and pitch copy.
How to use this
- Answer each question in plain words. Short phrases are fine.
- Read the statement and the one-line version as they build.
- Copy the statement, or copy the AI prompt and paste it into ChatGPT, Gemini, or Claude for headline and pitch versions.
Your answers
Be specific: industry, size, role, or situation.
In their words, not yours.
The category a buyer would compare you in.
Competitors, a DIY approach, or doing nothing.
A result, a number, or a client type. Optional.
Your positioning statement
Start answering above...
One-line version
...
Paste the prompt into ChatGPT, Gemini, or Claude. It tells the AI to keep your facts and not invent anything. Always check the result.
The statement follows a widely used positioning template: for (target) who (need), (name) is (category) that (benefit); unlike (alternative), we (difference).
Want positioning that sticks?
Our strategic consulting work settles who you serve and why you win, then turns it into pages and a pitch your team uses.