Single-Minded
Proposition Architect.
A Single-Minded Proposition (SMP) is the one most persuasive, competitive truth your brand can claim. Complete the 10 diagnostic questions below to compile your strategic brief into a structured, ready-to-run prompt for any LLM.
How to use this
- Fill the company, industry, and business model.
- Answer the ten questions in plain language. A few sentences each is enough.
- Compile the prompt, then copy it into your model. Nothing is saved on this site.
Question 01
The Primary Offering & Vehicle
What exact product, service, or solution are you selling, and what is its primary mechanism of delivery?
Question 02
The Exact Target Buyer & Archetype
Who makes or directly influences the buying decision? (Include role, industry context, and organization size).
Question 03
The Unbearable Pain Point
What expensive, frustrating, or high-friction problem keeps them searching for a solution right now?
Question 04
The Inadequate Alternative (The Competitor Status Quo)
How are they currently attempting to solve this problem (legacy tools, manual effort, generic agencies), and why does that fail?
Question 05
The Single Most Compelling Benefit
If your customer could only experience one single transformation or outcome from your brand, what is it?
Question 06
The Reason to Believe (Proof / RTB)
What proprietary data, unique methodology, track record, or architecture proves your claim is true?
Question 07
The Core Unfair Advantage (Differentiator)
What can you legitimately claim or execute that direct competitors cannot or will not say?
Question 08
The Desired Emotional Payoff
How does the buyer feel after choosing you? (e.g., relieved, in control, confident, forward-looking).
Question 09
The Enemy / The Anti-Thesis
What industry trend, philosophy, or practice does your brand actively fight against?
Question 10
The Brand Personality & Tone
What 3-4 adjectives define your voice? (e.g., authoritative, minimalist, candid, provocative).
Prompt copied to clipboard!