Marketing and technology, run as one system.
For founders and marketing leads at B2B software, IT services, and technology companies who want more qualified leads without a full-time CMO. We plan the work, run it, and review what compounds.
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- 50+ SMBs served
- 15+ years of B2B marketing leadership
- Clients across India, the USA, Canada and Europe
- Growth audit. Two weeks, a written review, a 90-day plan, and a walkthrough call. ₹50,000, fixed.
- SMB marketing package. Seven services, one accountable team, a flat ₹40,000 a month.
One cadence.
A team, a fractional CMO, a plan, automation, and the story. Specialized work in B2B, AI, measurement, and the stack when that is the gap.
"1point01 is managing our whole set of marketing activities. We hardly feel that they are an agency. They understood our goals, our market, and grew the lead pipeline for us through inbound marketing."
— Duane, insuretech company
Ways to work together
Leadership and strategy
Senior direction when nobody is choosing the work.
- Fractional CMO. Senior marketing leadership half a day a week, without a full-time hire.
- Strategic consulting. The market view and the plan your team can use.
- Business storytelling. A narrative sales and marketing can both tell.
Pipeline and content
The work that brings buyers to a conversation.
- Managed marketing. A team that runs the work against your goals.
- B2B marketing. Pipeline for software and IT services firms.
- SEO and content. Pages buyers search for when they are close to choosing.
- Founder-led LinkedIn. Your point of view, in your voice, every week.
- Sales enablement. Case studies, decks, and proposals a buyer will forward.
CRM, automation and data
The systems that catch every lead and show what worked.
- HubSpot. The CRM and the workflows matched to how you sell.
- CRM implementation. Zoho CRM, Brevo, or ActiveCampaign set up the way you sell.
- Marketing automation. The follow-up that keeps running after the first conversation.
- Marketing operations. The stack, the owners, and the path a lead takes.
- Marketing analytics. A scorecard tied to pipeline and revenue.
AI
Where AI belongs in your marketing, and how AI finds you.
- AI marketing. Where models belong in the work, and the rules the team keeps.
- AI search visibility. Pages and proof that answer engines can cite.
The USER Approach
We follow a systematic "USER" approach to deliver high-quality marketing services:
- 1. Understand We deep-dive into your business, goals, and pain points.
- 2. Strategize We build marketing strategies that perfectly match your business objectives.
- 3. Execute We apply industry best practices to implement the chosen strategy.
- 4. Review We thoroughly review results to provide actionable insights and improvisation.
"We are happy with the managed marketing services provided by 1point01. They acted as our extended team and done all the heavy lifting to achieve what we desired from this engagement."Read the case studies → Start a project →
— Devesh A, software product company