40% more lead
conversions with HubSpot.
A growing technology company was managing its customers and campaigns by hand. The team spent its time on routine work instead of marketing.
+40% lead conversions
Mid-sized technology company // Technology
The situation
The company's customer base was growing, and its marketing campaigns were run manually. Reporting was a manual job too. The more the company grew, the more of the marketing team's time went into routine tasks.
They approached 1point01 for help implementing a marketing automation platform.
What we did
A platform assessment. We analyzed their needs and the options, and recommended HubSpot for its ease of use and the features the team needed.
Implementation. We moved their customer data and campaigns into HubSpot and automated the routine follow-up and reporting that had been done by hand.
The result
Within six months of implementation, the company saw a 40% increase in lead conversions and a significant reduction in manual reporting. The marketing team could focus on strategy instead of routine tasks, which led to more effective campaigns and better customer relationships.
Why it worked
Automation paid off because it removed work the team should not have been doing, and made sure every lead got a timely follow-up. The time saved went back into planning better campaigns.
Related service: HubSpot consulting
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