SEO and
content marketing.
For founders and marketing leads whose site gets some traffic and almost no enquiries. The work is the pages buyers search for, content that leads to an offer, and a monthly look at what actually brought a conversation.
Book a call →Most B2B blogs are written for the company, not the buyer. They rank for nothing, or they rank for questions nobody asks before hiring. The traffic report looks fine and the enquiry form stays quiet.
Search works when it starts from the offer. Which service do you want more of? What does a buyer type when they are close to choosing? Which page answers that better than the three firms they will compare you with? That is the order we work in.
This sits next to AI search visibility, which makes the same pages easy for answer engines to cite, and marketing analytics, which tells you whether the visits became pipeline.
Who this is for
B2B software, IT services, and professional services firms with a site that lists services without saying who should buy them. You are a fit if the blog is a list of opinions with no path to an offer, if a freelancer is publishing four posts a month that nobody reads, or if you do not know which pages bring enquiries.
What the work covers
The pages that sell. One page per real offer, per industry you serve, and per question a buyer asks late in the decision: cost, comparison, and fit. These come before any blog post.
Technical basics. Crawlability, page speed, titles, internal links, and the sitemap. Fixed once, checked every month. We do not sell a 90-point audit you will never act on.
Content tied to an offer. Each article has a target search, a reader, and the service it leads to. If we cannot name all three, we do not write it.
Existing content. Old posts get updated, merged, or redirected. A smaller site with clear pages often ranks better than a large one full of dated posts.
Links earned with substance. Guides, tools, and data that other sites have a reason to cite. No link packages.
How an engagement runs
- Understand. Your offers, the searches that lead to them, and what the current site ranks for.
- Strategize. A page plan ordered by how close each search is to a sale, not by volume alone.
- Execute. The fixes, the new pages, and the rewrites. Your team reviews each piece for accuracy before it goes live.
- Review. Every month: rankings for the target searches, enquiries by landing page, and what we change next.
Frequently asked questions
How long does SEO take to show results?
Technical fixes and improved service pages can help within weeks. New content usually takes a few months to rank. We report monthly on enquiries by landing page, not just rankings.
Do you write the content?
Yes. We write the pages and articles, and your team reviews each piece for accuracy before it goes live.
Do you build links?
We earn links with guides, tools, and data that other sites have a reason to cite. We do not buy link packages.
"1point01 is managing our whole set of marketing activities. We hardly feel that they are an agency. They understood our goals, our market, and grew the lead pipeline for us through inbound marketing."Start a project →
— Duane, insuretech company
Traffic that asks for a call.
Fewer posts. More pages a buyer reads the week they decide.