Sales enablement
collateral.
For founders and sales leads whose team rewrites the pitch for every meeting. The work is the case studies, decks, one-pagers, and proposals a buyer can forward to the people who decide.
Book a call →A B2B deal is usually decided in a meeting you do not attend. Your contact walks in with whatever you gave them. If that is a 40-slide capability deck and a rate card, they have to explain your value themselves, and most will not.
Sales enablement collateral is what your champion carries into that room. It has to be short, specific, and easy to forward. It also has to be something your own salespeople reach for, instead of the old deck saved on someone's laptop.
This work often starts after strategic consulting or business storytelling has settled the offer and the narrative.
Who this is for
Software, IT services, and B2B product companies with long sales cycles and more than one decision maker. You are a fit if every salesperson has their own version of the pitch, if you have happy clients and no written case studies, or if proposals take a week because they start from a blank page.
What the work covers
Case studies. The client's situation, what changed, and the result, written from an interview with your team and, where possible, the client. One page each, plus a longer version for the website.
The pitch deck. Ten to fifteen slides built around the buyer's problem, not your org chart. A master version and short cuts for a first call and a final meeting.
One-pagers. One per offer or per industry. What it is, who it is for, what it costs to wait, and what happens next.
Proposal templates. Structure, standard sections, and pricing layouts, so a proposal takes hours instead of days.
Objection answers. The questions buyers ask late in the deal, answered in writing so every salesperson gives the same answer.
How an engagement runs
- Understand. Recent wins and losses, the questions buyers ask, and what sales uses today.
- Strategize. Which pieces matter most for the deals in your pipeline right now.
- Execute. Interviews, writing, and design, reviewed with the people who will use them.
- Review. After a cycle: which pieces sales used, which ones buyers forwarded, and what to fix.
Frequently asked questions
Can you write case studies if our clients are under NDA?
Yes. We write anonymized case studies that describe the client by industry, size, and region, with results the client is comfortable sharing.
Do you design the decks as well?
Yes. We write and design the pitch deck, one-pagers, and proposal templates in your brand style.
What do you need from our team?
Access to recent wins and losses, an hour with sales for interviews, and reviews of the drafts.
Proof a buyer will forward.
The champion sells for you in the room you are not in.