LinkedIn content
for founders.
For founders who know their buyers trust them more than the company page, and who do not have time to write. The work is a point of view, posts in your voice, and a rhythm you can keep.
Book a call →In most B2B firms under a hundred people, the founder is the brand. Buyers check the founder's profile before they open the website. A company page with a logo and a job post does not do that work.
The problem is time. A founder who is selling, hiring, and delivering does not write three posts a week. So the profile goes quiet, or it fills with reshared announcements that say nothing.
Founder-led content fixes the time problem without faking the voice. We interview you, write from what you actually said, and you approve every post. It works best alongside business storytelling, which sets the narrative, and B2B marketing for software companies, which turns attention into pipeline.
Who this is for
Founders and senior partners in software, IT services, and consulting firms who sell high-value work to other businesses. You are a fit if deals come from people who already know you, and you want more people to know you before the first call.
What the work covers
The point of view. Three or four ideas you are willing to be known for. These come from your sales calls and your delivery work, not from trend lists.
Posts in your voice. Written from a short monthly interview and your own notes. You approve everything. Nothing goes out that you would not say in a meeting.
The profile. Headline, about section, and featured links that tell a buyer what you do and who it is for.
Conversations. A simple routine for comments and replies, and a way to move an interested reader to a call without a sales pitch in their inbox.
Proof. Stories from client work, with permission, and lessons from deals that did not close.
How an engagement runs
- Understand. Your buyers, your best client stories, and how deals start today.
- Strategize. The point of view, the posting rhythm, and what a good month looks like.
- Execute. A monthly interview, drafts for your approval, and publishing on schedule.
- Review. Every month: profile visits, conversations started, and meetings that came from LinkedIn.
Frequently asked questions
Will the posts sound like me?
Yes. We write from a monthly interview and your own notes, in your words. You approve every post before it goes out.
How often will you post?
Most founders do well with two or three posts a week. We agree a rhythm you can keep, and adjust it after the first month.
Do you manage comments and messages?
We give you a simple routine for replies and conversations. Replies work best when they come from you.
Your judgment, in public, every week.
Buyers read the founder before they read the website.