The rise of remote work due to the pandemic has drastically changed the environment in which people operate. Instead of working in an office surrounded by colleagues, many employees are now working from home with family members around them. This shift in environment has brought about several changes in the way companies need to approach marketing.
Firstly, family members have different expectations from employees than their colleagues in the office. They may expect employees to be more available to them, which can impact their work schedule and productivity. This means that companies need to be mindful of the potential for disruptions when marketing to employees who are working from home.
Secondly, family members have a different image of employees than colleagues do. They may view employees as more of a parent or partner, rather than just as a professional. This can impact the way employees view themselves and their role, which can in turn affect their mindset and motivation. Companies that want to market to these employees need to be aware of the changed environment in which they are operating when they are working from home.
Thirdly, the attention span of these employees may have been impacted by the changed environment. With family members around, employees may be more easily distracted and have less time to focus on their work. Companies that want to market to these employees need to be mindful of this and tailor their content accordingly. This could mean curtailing the length and duration of their content to appeal to the attention span of these working from home professionals.
Lastly, the emotional content of the marketing collateral can have a better impact in this new environment. With family members around, employees may be more emotionally invested in their work and may be more receptive to messages that evoke emotions. Companies can use this to their advantage by incorporating emotional elements in their marketing strategies to appeal to the changed environment of these employees.
In conclusion, the rise of remote work has brought about several changes in the way companies need to approach marketing. Companies need to be aware of the changed environment in which employees are operating when they are working from home and tailor their marketing strategies accordingly. This could mean curtailing the length and duration of their content, incorporating emotional elements and being mindful of the potential for disruptions.
