Blogs from 1point01

Our perspective about what's happening around in the field of marketing and sales and how it is going to impact the future of business development. We also present strategies, tactics and tools to use for strategic marketing to better reach your target audience digitally.

Think Beyond Ads for Sustainable Marketing

While ads may be helpful in getting your brand in front of potential customers, they shouldn't be your only focus. If you want to create sustainable growth, you need to look beyond ads and focus on other marketing strategies that will help you reach your audience.

Profitability Is Taking a Front Seat

Investors are getting nervous with their money. The 100x valuations are not a reality anymore. Startups and companies need to focus on sustainable growth to increase their profitability and not just revenue.

Brainstorming for Marketing Campaign Ideas

Brainstorm ideas for your next marketing campaign using the elements discussed in this blog. It will help to generate some creative and unique ideas that can be converted into successful marketing campaigns.

Target Drives the Sales, Marketing Needs a System

A marketing system is an incredibly important tool for businesses of any size to build and drive predictable results. This blog post shows how to create a marketing system, making sure that your business is working to achieve goals and not just doing things based on spontaneous decisions.