How to Implement Successful Digital Marketing Campaign?

2021-02-26 00:00:00

In this era, implementing a successful digital marketing campaign is indispensable to driving brand awareness and acquiring an audience. One needs to know the right strategy to get the most out of their campaign. After successful implementation, businesses can review analytics to gauge the performance of their campaign. From setting your budget to defining your goals, executing the campaign is not an easy task.

Hence, businesses can apply the following tips to curate a successful campaign:

1. Define Your Target Audience

To reap the fruits of a digital marketing campaign, businesses must first know their target audience. Building a campaign without the proper understanding of the intended audience will lead to wastage of both money and time. Hence, it's best to segment the target audience based on behaviors and demographics.

That includes geographical location, gender, age, communication style, and buying habits. This strategy allows businesses to fine-tune their message and send it to many people via social media ads. Such is the power of digital marketing! Not just that, they can evaluate the response rate on these ads using analytics.

2. Perform a Competitor Analysis

The online marketing landscape is quite saturated and competitive. Performing a competitor analysis is thus an essential digital marketing campaign strategy. It allows businesses to analyze what strategies have been effective for them and their rivals. Moreover, competitor analysis gives a good idea of what marketing tools companies should be investing in to stand out.

But where should the comparison begin? The answer is social media. Parameters such as the number of followers, engagement, and brand awareness are essential to evaluate during the competitor analysis. The vision behind the comparison is to determine why their content is more meaningful or grabs more attention. Something as simple as the social media posts' timing could have a massive impact on the overall reach.

3. Come Up with a Solid Plan

Having the right digital marketing campaign strategy is key to success. Businesses have to ponder upon their target audience, marketing channels, attractive website, promotional tools, and so much more. Besides, the plan should include the frequencies and timing of the posts to keep the users engaged. To drive valuable leads to your website, it's important to focus on social media interactions.

Apart from that, a solid plan should also have the digital marketing campaign's goals and objectives. They could be lead generation, conversions, follower growth, and brand awareness. Not just that, companies have to come up with the right budget during the planning stage itself. Even though digital marketing is a lot more affordable than conventional advertising, having a pre-decided budget prevents you from going overboard.

4. Incorporate SEO Tools

There cannot be a digital marketing campaign without search engine optimization (SEO). Businesses today have a ton of resources and tools at their disposal when it comes to SEO. The right set of keywords and advanced SEO tools can help a page rank on Google or Bing's first page. SEO tools are necessary - not just for ranking on a search result page but for the whole website.

Moreover, users should find it easy to navigate through the site. That ensures retention of visitors and possibly conversion. Keywords are not the sole criterion of ranking a website. To drive more traffic, the website must be mobile-friendly since most customers these days browse on their mobile devices than on computers or laptops. Apart from SEO tools, businesses need to incorporate high-quality content in their strategy.

5. Choose the Right Channels

For a successful digital marketing campaign, choosing the right social media channels is important. While it sounds lucrative to run ads on all the channels, one has to be more strategic in their approach. The prominent platforms are LinkedIn, Instagram, Twitter, Facebook, and Pinterest. It all comes down to the target audience.

Businesses should run ads on those channels where the target audience is most active and is likely to find the customers. Google Ads and social platform ads are vital for your business to show on top during search results. Not to mention the fact that email marketing is still an incredible way to grow the company as it allows you to reach the inbox of the user directly.

6. Manage Your Social Media Accounts

Without a doubt, social media advertising is an inherent part of a digital marketing campaign. However, managing multiple social media accounts is not as easy as creating them. Businesses swear by reputation and follower growth management, which are the two main techniques. And growth means acquiring more customers rather than just relying on just existing ones.

Managing brand reputation online often means responding to disgruntled customers and building a rapport with them through quick resolution. Actively replying to comments on all social media accounts is also a taxing task that must be accounted for in the campaign. That includes the online reviews as well.

7. Try Remarketing

This is one of the most overlooked yet vital digital marketing campaign steps. Remarketing allows businesses to tap prospects that would otherwise be lost. For instance, many people may browse through the website but never go through with the purchase. Thanks to remarketing, businesses can target such visitors using emails, Google Ads, or social media ads.

They can be offered coupons to entice them through this strategy. It also involves cart abandonment emails where a person moves an item to the cart but never makes the purchase. Therefore, sending an email encouraging the purchase later on is quite useful. E-commerce giants like Amazon utilize this strategy to convert more customers.

8. Devise a Blogging Strategy

When it comes to brainstorming digital marketing campaign ideas, blogging certainly takes center stage. It may seem insignificant, but blogging can boost customer engagement, improve SEO, and increase brand awareness. That said, businesses should churn out only relevant content that resonates with the audience. The aim should be value addition through blogging.

It may not be a thumb rule; however, long-form content increases the probability of ranking higher on search results. That's because visitors may spend more time on the website and may find more useful information and important links. Businesses should combine an engaging copy with good graphics to grab the ever-decreasing attention span of users.

By following the tips mentioned above, businesses can implement a successful digital marketing campaign.

Mandar Thosar
Mandar Thosar
Marketing Consultant and Data Scientist
Mandar is a Growth consultant for SMBs. He helps SMBs achieve their business goals using growth hacking, inbound strategy, and digital marketing best practices. He works closely with the marketing teams to develop strategies, initiatives, programs, and tools to drive brand awareness, business development, and revenue opportunities.

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