How these 5 SEO tips can improve your e-commerce revenue during Corona pandemic?
While the whole world is grappling with the Coronavirus, the people movement is very limited and many of us are relying on e-commerce deliveries for our daily needs.
The implication of this pandemic on the e-commerce website is evident. As an e-commerce site, you want to guarantee your best rankings in Google and other leading search engines such as Bing.
What you can do to further improve your rankings in the search engines? Here are some tips that should help you regain some of the market share and (if you have a good customer experience process set up already, then maybe) new customers for your e-commerce site forever.
Add Schema Markup:
The addition of Schema Markup would allow Google to display prices, availability, and other product attributes to users right in the search results. Also, it would get some SEO boost making your way to the first page of ranking a little easier.
Target keywords that will drive sales:
With limited resources available with e-commerce marketers for their overall SEO efforts, where they spend their energies is very important.
Priorities keywords that will drive sales for your e-commerce site. Long-tail keywords may have limited search volume, however, they could be a great investment for your SEO efforts for fetching good sales and revenue for your e-commerce.
For example, rather than focusing on keywords such as ‘Best laptop’ focus on keywords such as ‘Apple MacBook Air 2020’ or ‘Buy Dell Inspiron 15 5567’. These keywords will have lesser search volume, but the chances of your ranking and users going to your product page directly are high.
Preference to Keyword Intent:
e-Commerce marketers should go for keywords that have the right keyword intent. You should prioritize transactional keywords over informational keywords. As an e-commerce marketer, you want users to make more purchase decisions on your site than researching the products.
If your preliminary research using usual techniques, such as searching through incognito mode or using international proxies, leads to most product page listings on the first search page then the keyword in question is having right intent.
Use canonical URLs wherever possible to avoid two pages of the e-commerce site competing with each other for ranking. If they compete, then you don’t have control over which one would be displayed in the search result. It may also happen that Google points the results to the homepage in such a scenario.
Check your Search Console to check the possibility of self competing pages. Use canonical URLs to highlight which one is the master page.
Zero duplicate content:
The products on the e-commerce site have different color and size variations. If there are separate pages for each variation having their dedicated URLs then that can create potential duplicate pages.
Google prefers high-quality and unique content for considering your e-commerce site in the top ranks. You can use the same URL for different variations of the same product.
These tips are not replacements for basic SEO hygiene activities such as response time, crawlability, quality content and appropriate meta tag. These tips complement them for boosting rankings. However, these are in no way comprehensive. There are so many other things that can help e-commerce marketers improve their SEO performance. However, these are the ones that would take less time to implement. If you are not using the right CMS then adding Schema Markup might pose some challenges. The rest of the tips should be easy to implement. Once these tips are worked upon, you should see improvements immediately.