1point01 is led by Mandar who has around 15 years of digital marketing experience. He works as an independent consultant to provide marketing expertise to SMBs who like to utilize technology to grow their businesses. He helps SMBs develop strategies, initiatives, programs, and tools to drive brand awareness and business development.

He believes that consistent above-average efforts daily would fetch exponential results in the long run. And to promote this concept he has decided to name his outfit as 1Point01 which stands for 1.01^365 = 37.8 i.e. additional 1% extra effort daily for a year would amount to approximately 3700% growth.

He loves to watch movies and talk to young talent to inspire them to be their best.