There’s no way you will beat the competition if you are not improving what you are doing. First, get into the contest with yourself.
Marketing involves the continuous study of your customers, marketplace, and offerings. With digital marketing, you ought to learn about new platforms, tools, and techniques too.
If you want to change the game rules, you need to give a different perspective to your buyers. You need to stop talking about features and focus on benefits. You need to stop talking about yourself and talk about them.
If you keep doing the same thing, then you will reap the same results. If you want to get better results, then first know what actions are producing disproportionate positive outcomes.
Always ask yourself this question. Even if you could do half of it diligently and achieve one-fourth of that periodically, you would achieve phenomenal growth.