If your audience has to spend a little extra to understand your message, then you might lose them. Many distractions already surround them.
People would join and leave your marketing team. The system will stay much longer. Are you making efforts to build and improve the marketing system?
The users who have different needs and wants may respond differently to your CTA. So, it’s better to segregate them in separate segments to improve your response rate.
Unless you try, you won’t know whether it works for you. Have some portion carved for such first-time things.
Are your salespeople asking questions that would unearth some information regarding historical events and behavioral triggers that brought the prospect to the table?