You can learn a great deal about your customers by following the conversations they are participating in social media. Knowing your customers better would help you communicate with them in a constructive way.
There are so many ways in which you can display your expertise. It could be by sharing customer success stories, conducting webinars, publishing whitepapers, etc. Every organization has a different level of comfort with different kinds of assets.
Action speaks louder than words. It’s right in the business world too. Demonstrating through actions goes a long way than mere lip service.
Nobody likes to be sold. But everybody wants to be helped in achieving their goals. If you are helping them get closer to their goals, then there’s a good chance they will buy.
Your market insight and customer knowledge will help you be in the right place, focusing on the right things at the right time. You have to upgrade your information radars to collect and process as much information as possible to succeed in the market.