The pandemic has opened people for having virtual meetings. Have you utilized this opportunity for speaking with your customers recently over video calls?
With the pace of technology advancements, new tools and newer possibilities are emerging continuously. Only the marketers who are upgrading their skills would be able to benefit from it.
Do you have business metrics as quality customer conversations, and yet you are tracking the number of calls as a parameter?
The context of your value proposition must be ‘today.’ Unless you are making it relevant, you will not be able to communicate effectively.
Reading between the line is an art. However, understanding your customer feedback is not that difficult. Yet, many businesspeople miss out on this customer insight.
Unless you understand your customers’ emotional needs, you won’t be able to motivate them for the purchase. And, unless you are aware of their financial needs, you won’t be able to make them an exciting offer.
Ignoring the post-sale experience of the customer is equivalent to inviting them to experience competition for their future needs.