Utilize the internet and modern technologies to hyper personalize your messages. You can develop conversations with individuals respecting their individuality.
I am not interested in what you have to say. I am interested in what I want to listen to. Can you talk to me about what I want?
Everybody wears the same uniform to the school yet everybody is different. Don’t talk to the uniforms. Instead, talk to the students wearing that uniform.
Evangelism marketing is about making your customers so loyal to your brand that they are actively sharing good words about it.
Knowing your customers’ goals will enable you to create a better value for them. You can up-sell, cross-sell, forge complimenting partnerships, position your product differently with relative ease.
There’s no shame in learning from your competition if that is going to help you grow your business.
If you could drive a positive behavioral change in your customers then they will connect with you forever. A business thrives on such connections.